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Fixed Width vs. Variable Width
Unlike print, the web is not consistent to every viewer. There are numerous variables that factor into the architecture of our websites. These include, but are not limited to, screen resolution (or monitor size), operating system and browser type, to name a few.
Although most of these variables can be addressed by creating platform/browser-agnostic pages, in the case of page widths, using a fixed width resolves many structural issues.
The problems with variable widths
A variable width structure is more difficult to maintain, program for, and fill with appropriate amounts of content. You cannot predict how much space will be needed for any amount of content if you don’t know how wide the page is.
If your variable space is too narrow, more content gets pushed lower on the page, and the user has to scroll further (this is generally viewed as negative). If, however, the variable width becomes too wide, text begins to float to the top of the page, making it difficult to read the characters horizontally.
inally, in using variable width pages there is still no way to ensure that all of your content will consistently fit in all resolutions, especially if your content changes on an hourly basis.
Using fixed width templates
A fixed width page is more efficient and promotes more consistency among the network of Tribune Interactive websites.
Using a fixed width allows us to better use common materials such as photos, in-house promotions, packages, and specials.
Having a fixed width also allows us to create, on a national level, areas for common sales, promotions and sponsorships that can be more attractive to bigger national advertisers.